Research Project

My research project is on “New Media’s effect on Advertising.” My research will focus on how new media, primarily the Internet, has altered advertising strategies.  Advertising has changed in culture as the switch from old media to new media occurred. The main purpose of any advertiser is to catch the attention of consumers and convince them to buy their product or service.  As the focus of consumers went away from T.V showing T.V ads wasn’t as effective as before. As the consumers spent most time on the new media, the tactics of the Advertisers also changed. Not only will my research project explain the change and trend towards advertising on sites such as Google and Facebook but also the types of ads uses such as banner ads, pop up ads, online video ads and text messaging ads.