My term paper as I stated before was about the effect that new media has on advertising. As I was researching and writing this paper I realized and learned so many things about how advertisers try to catch our attention. I chose this topic because as a crazy facebook user, I started to realized more and more ads popping up. However, I did not find it annoying but more appreciative because the ads were telling me that there was a sale going on at Express. I forgot that I had added Express clothing as a favorite and that I would be receiving updates about their sales. I went about my research by going through articles, scholarly reports, magazines, databases, and sites itself to learn more about the advertising aspect through new media. I feel that new media has completely changed the way companies advertise. I see advertisement on my phone, on facebook, twitter, in my email etc….I believe my paper accentuates and emphasizes on the fact how advertisers have hoped on the new media band wagon and are taking advantage of getting into the consumers lifestyle to promote their products.
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